Defence Industry Trade Show Preparation Workshop

Utilising our extensive industry experience we will deliver content designed to help QLD industry deliver customer targeted and results-focused marketing presentations to Defence buyers and Primes from Australia or overseas.

This course specifically focuses on the development and presentation of successful marketing materials to prospective suppliers at all levels of the supply-chain.

Key topics include:

• The cycle of success - Working the trade show, calculate 'your down ROI'
• Business success - Identify your audience, find the 'value proposition'
• How to pitch - Craft your elevator pitch and 'Mad Minute'
• Stand layout - Matching stand layout to your client and KPI's
• Interactive exercises - For practical learning
• Real templates - Take away real tools and templates for KPI's, lead quantification and more!